Each and every internet marketing expert will advise you on using the social media extensively for your online campaigns. The problem is that this is neither simple nor easy. It is common for marketers to make mistakes even if they have considerably experience. Learn how to avoid the major ones so that you can make the most out of social media marketing.
Not being social
This is actually the biggest mistake that internet marketers make when using the social networks for the promotion of their brand and product. Most think that these are platforms for direct advertising and this is certainly not the case.
Social media marketing is all about interacting personally with existing and prospect customers and establishing stronger relationships with them. You can look at it as becoming part of the gang. You should do things that other users do rather than trying to twist things for your benefit.
Try to talk about things that your customers are interested in generally and mention your brand and product only when this is highly relevant. You can readily provide plenty of useful and fun information which is indirectly related to your product for the best results. It is essential to respond to comments which require your reply.
Not turning your social media leads into customers
Many internet marketers are happy with the fact that they get traffic from the social networks and blogs and forget to check the conversion rate. When they actually pay attention to this metric, they see that they gain little or no revenue from their social media marketing efforts. This is a serious problem which should be solved timely.
As a start, you need to identify the causes of the problem. They may have to do with your social media marketing strategy or conversion strategy. Use the social networks to get feedback which will help you discover what is wrong. You can also get valuable information about your target market group to improve your marketing strategy.
One of the simplest and most effective solutions is to use the social media for providing exclusive offers, coupons and discount deals. Another strategy is to organize contests with prizes on the social media. A similar and equally effective idea is to launch a loyalty program for your social network fans and followers.
Letting things get out of your control
It is a common misconception that once you get a good number of fans and followers, you do not have to do anything in order to keep them. If you stop being active, the comments can easily turn against you. They can be sparked by a single criticism or a bad review. All your hard work may turn against you in a split second if you are not vigilant.
You should keep an eye on all of your pages on the social network at all times. You should be active as well. Two or three positive posts can easily divert the attention from a single negative one. If you have really made a mistake and you are criticized about it, the best way out is to apologize and try to make things up. People value those with a good sense of humor so this should be one of your most valuable tools. Never get into arguments and fights and never respond with aggression.
Get more from social media marketing by using it correctly.